![]() On November 4, at the outset of another marathon British tour, the Beatles were the main attraction at a Royal Command Performance in London. ![]() “The people in the cheaper seats, clap your hands, and the rest of you, if you’d just rattle your jewelry.” In the crowd at Heathrow that day: Ed Sullivan, who soon booked the band for his show. It was another huge success, and their return to London on October 31 was greeted by more than 1,000 screaming, adoring fans. Ten days later, after a hectic series of radio, television and concert appearances, and the final recording sessions for their second album, the Beatles flew to Sweden for their first overseas tour. Central Press / Hulton Archive via Getty Images February 9, 1964: A group of Beatles fans watch their heroes perform on the Ed Sullivan Show. They performed four songs before a rapt national television audience estimated at 15 million. The Beatles were the main attraction that night - the closing act - and their appearance triggered pandemonium, inside the theater and out. It was Britain’s top-rated entertainment program, the equivalent of the Ed Sullivan show. On October 13, the frenzy was given a name: Beatlemania, after the group’s landmark appearance on Sunday Night at the London Palladium.
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